In 2024, Wash Friends was invited to the Alliance Awards for the first time. Now, in 2025, we are honored to receive the invitation once again.
Last year, Wash Friends was the only company from Vietnam to participate. However, this year, four Vietnamese companies have been invited, signaling a significant shift in the country’s laundry market.
A Rapidly Changing Laundry Market in Vietnam
When Wash Friends first attended the Alliance Awards in 2024, the main goal was to study Thailand’s self-service laundromat market and examine Alliance Laundry Systems’ equipment.
However, Alliance recognized Wash Friends' premium laundry business model and achievements in Vietnam, adjusting their schedule to include us in the event.
This moment marked a significant step in solidifying Wash Friends' position in the Vietnamese laundry market.
This year, Wash Friends had high expectations, hoping to receive an award.
However, reality proved to be much more competitive and complex.
Leading the laundry industry as a foreign-invested company in Vietnam is not just about running a business.
It requires continuous adaptation to changing market dynamics, overcoming various challenges, and establishing a long-term, sustainable growth strategy.
Instead of focusing solely on rapid expansion, Wash Friends prioritizes data-driven decision-making and developing services tailored to Vietnam’s culture and lifestyle.
Preparing for the Era of Self-Service Laundromats
Since launching in Vietnam, Wash Friends has built its premium laundry brand over the past seven years.
However, excluding the COVID-19 period, our major business expansion has occurred within just three years.
Despite this short period, Wash Friends has successfully established itself as the leading premium laundry brand.
Now, we are actively adapting to the latest market trend—self-service laundromats.
Vietnam’s laundry industry is now transitioning into its third-generation model, with self-service laundromats at the center.
- March to May 2024: Around 6-7 new self-service laundromats will open in Hanoi and Ho Chi Minh City.
- By the end of 2024: An estimated 20+ additional self-service laundromats will be launched.
- 2025 Forecast: More than 30 self-service laundromats will be operating nationwide.
Wash Friends predicts that this shift marks the true beginning of the self-service laundromat era in Vietnam.
Not Just Market Entry, But Market Leadership
Simply entering the self-service laundromat industry is not enough.
Wash Friends is focusing on building a well-structured and sustainable business model rather than rapid expansion.
We aim to provide investors with a stable and profitable system, ensuring long-term success in the industry.
Wash Friends is more than just a premium laundry brand.
We are committed to leading the evolution of the laundry industry, preparing for the 3rd and 4th generations of laundry business models.
As self-service laundromats grow in popularity, Wash Friends will continue to pioneer innovations, creating a sustainable and future-oriented business in Vietnam’s laundry sector.
