In October 2023, Wash Friends opened its first store in Grand Park S9, Ho Chi Minh City.
From the very beginning, this store was unique. Operated by a family, it quickly became more than just a laundry shop—it transformed into a customer-centered laundry service space.
Her ability to restore garments to their best condition without causing fabric damage gained widespread recognition.
Soon, word spread throughout the Grand Park community, making the store a well-known name in the area.
As a result, after a year and a half of operation, the store successfully:
- Covered all family and staff salaries,
- Recovered its initial investment entirely,
- Maintained stable revenue with a loyal customer base.
the Wash Friends store in S9 remained consistently busy with customers.
decided to open a second Wash Friends store in Grand Park S3.
The New Owner’s Journey to Entrepreneurship
A few days ago, I visited the S3 store and had the opportunity to talk with the owner.
I asked, “What made you choose Wash Friends for your business?”
The owner shared that they had explored various business opportunities, including restaurants and cafés.
However, they soon realized that these were the most common types of businesses to fail within Grand Park.
"The competition is intense, and many restaurants and cafés shut down within three months. But I saw that Wash Friends stores continued to operate successfully.
What stood out to me the most was when I saw a Korean staff member handing out flyers
to personally introduce the franchise to the Grand Park residents. That level of dedication and trust made me confident in my decision to open a Wash Friends store.”
For the new owner, long-term sustainability was the key factor in choosing this business.
Rather than following a short-term trend, they wanted a stable and continuously growing business model.
Seeing the proven profitability and steady growth of Wash Friends, they decided to take on this new challenge by opening a store in Grand Park S3.
A Young Couple’s New Journey – The Beginning of Grand Park S3 Store
The S3 store is operated by a young couple who are passionate about their new business.
Since it has been less than a month since opening, they naturally have concerns about revenue.
To ease their concerns, I explained that the Wash Friends laundry business is not one that generates high revenue immediately.
"This business model starts showing steady profit growth after three months, once customers begin to trust the service. Once it is established, it maintains a consistent customer base, and revenue remains stable without sudden declines.”
Unlike businesses that rely on rapid, short-term success, Wash Friends prioritizes building customer trust first.
Revenue naturally increases over time, and once stabilized, the business operates securely and consistently.
I reassured the S3 store owners that Wash Friends headquarters will continue to provide full support.
With time, their store will grow to become one of the most trusted premium laundry service providers in Grand Park.
