After a brief business trip to Thailand, I headed straight to Ho Chi Minh City. My time in Thailand barely exceeded six hours, but I couldn’t turn down the store owner’s sincere request to attend the grand opening of the Saigon Riverside location. This is precisely why Wash Friends has been able to establish itself as the leader in Vietnam’s premium laundry market.
Wash Friends is more than just a laundry service brand. Even after store openings, we continue to provide franchisees with practical operational solutions while focusing on developing customer-centric services. It is this philosophy that has earned us the trust of both our franchise partners and customers, enabling our rapid expansion into Vietnam’s high-end apartment complexes.
Our premium stores are typically equipped with Alliance laundry machines, LG Styler clothing care systems, and Wash Friends’ exclusive sneaker washing machines, developed in Vietnam. However, I believe that our technology and service efficiency have yet to reach the level we truly aspire to. Expanding a business in a foreign market is never easy, and this is one of the key reasons why even well-established global laundry franchises from advanced economies struggle to enter Vietnam.
The challenge for both new and existing local businesses in Vietnam is not just about capital investment. The real barrier lies in the lack of Korean-style service excellence, structured operational systems, and technical expertise. My belief that Korean services are superior is not based on national pride but on fact. South Korea is recognized as the world’s top country in terms of service quality, and this is a result of the cultural mindset and philosophy ingrained in Korean society.Moving forward, Wash Friends will continue to push through difficulties and challenges. If we remain committed to developing this untapped market with persistence and innovation, I firmly believe that one day, Wash Friends will not only dominate Vietnam but also become the most sought-after premium laundry service across Southeast Asia.
